How to Grow Your Instagram Followers to Strengthen Your Brand

In today’s modern business landscape, most of the old marketing methods are being sidelined. We see less and less field marketing and a drastic surge in digital marketing efforts.

Social media has become the focal point of every marketing strategy, and the reasons for that are quite obvious. There are over 4.8 billion users, and each platform offers unique opportunities for businesses.

When it comes to Instagram, it is de facto the platform that allows businesses to pique the interest of prospects in an engaging and fun way.

With that being said, let’s explore actionable tactics businesses can leverage to reach unimaginable heights in an organic manner.

Set Your Account up for Growth

Optimizing your account will pave the way for your prospects. First, start by finding or creating the best profile picture. This is of utmost importance because it is the first thing new followers will notice.

After that, ensure that your bio encapsulates what your business is all about. Outline your services and how you bring value to the people who put their trust in you in just a few words. But you should always remember that starting out on Instagram can be quite difficult, as the competition is fierce.

To that end, you can consider working with growth agencies that offer IG services designed for exponential follower growth and establishing your presence on this social media channel organically and quickly.

Conduct thorough research and find the service that best fits your current needs. Going forward, it might be a good idea to switch to a business account. Once you set everything up, you can even start selling on both Facebook and Instagram, as the same company owns them.

This way, you will have an eCommerce business without actually bothering to sign up for eCommerce platforms.

Engage Actively With Your Audience

Interactivity is the key to retaining your followers and attracting new ones on Instagram. With that in mind, make sure to respond to comments and messages and engage with other accounts.

This not only boosts your visibility but also showcases your business as one that values its customers and followers. Hosting Q&A sessions in your Stories or going live on Instagram can create an authentic connection with your audience and give a face and voice to your brand.

Put your customers first, and expect to see your account skyrocket in popularity.

Harness the True Potential of Hashtags

Hashtags, those simple yet powerful characters preceded by the ‘#’ symbol, are more than just a trendy addition to your Instagram posts. They’re pivotal tools that can amplify the reach of your content beyond your immediate followers. Here’s how you can make the most of hashtags:

  • Research is key. Just like you wouldn’t blindly jump into a new market, don’t use hashtags without doing your homework. Utilize free tools to uncover the trending and top-performing hashtags related to your industry.
  • Craft brand-specific hashtags. Create unique hashtags for your brand’s campaigns, launches, or events. Not only does this make your content easily trackable, but it also promotes user-generated content when followers use your branded hashtag.
  • Categorization for discoverability. Think of hashtags as the ‘tags’ in a library book. They help categorize your content in a vast sea of posts, ensuring that your target audience—those who are genuinely interested in your niche—can discover your content effortlessly.
  • Quality over quantity. While it might be tempting to stuff your post with numerous hashtags, restraint is crucial. Stick to the most relevant ones. Irrelevant or excessive use can dilute your message and may even come across as desperate or spammy.

Collaborate to Success

The power of collaboration in the digital world is immense and transformative. When brands or individuals team up with other entities, they not only open doors to new audiences but also introduce fresh perspectives to their existing followers.

To truly harness the benefits of collaboration, it’s essential to identify potential partners. These partners could be influencers whose values and ethos align seamlessly with a brand or other businesses that offer complementary services or products without being direct competitors.

Once the right partners are onboarded, the next step is to engage in cross-promotion. This act of sharing each other’s content or services allows for a symbiotic relationship where both parties stand to gain greater visibility and engagement.

Another impactful strategy is hosting joint giveaways. These events, known for their ability to engage and reward followers, become even more potent when two entities come together, allowing both brands to tap into each other’s follower base.

Furthermore, brands can diversify their content by featuring guest posts, be it on their Instagram Stories or main feed. Such collaborations introduce followers to fresh content and offer a different but still relevant perspective.

However, like any partnership, the foundation of successful collaboration lies in clarity and mutual respect. It’s crucial to establish clear terms from the very beginning, whether they are related to content-sharing dynamics, financial aspects, or the duration of the collaboration, to ensure a smooth and mutually beneficial journey.


In the rapidly evolving digital age, the significance of social media in brand building cannot be overstated. Platforms like Instagram have emerged as powerful tools for businesses to connect, engage, and grow their audience. By optimizing profiles, actively engaging with followers, harnessing the potential of hashtags, and fostering meaningful collaborations, businesses can organically amplify their reach and solidify their brand presence. As competition intensifies, it’s imperative for brands to stay proactive, innovative, and authentic in their approach.

Ultimately, the key to Instagram success lies in understanding and valuing the audience, continuously adapting to trends, and fostering genuine connections that resonate and leave a lasting impact.